There’s an emergency and you need parts yesterday. You contact your preferred supplier, but they don’t have the parts you need in stock and won’t for several weeks. What do you do? Where do you turn?
As humans, we always seek to improve the ways in which we communicate. The first records of human communication can be traced back to cave drawings from about 40,000 years ago, and we’ve certainly come a long way since then.
Have you ever gone to a favorite lunch spot, ordered the usual, and then at checkout you find that the price has increased? Maybe it’s only by a dollar or two, but as a loyal customer you feel disappointed that you weren’t notified beforehand that the price would be changing.